About Software Measurement Services

The SMS Team

SMS has an extensive network of highly experienced consultants working to SMS quality standards.

Many SMS consultants have contributed significantly to the development of industry standards at both national and international levels. They have been instrumental in establishing not only the ISO standards for functional size measurement (ISO 14143), but also have contributed to creation of the COSMIC sizing method (now ISO/IEC 19761:2003).

SMS consultants have participated in the Counting Practices Committees of the design authorities for IFPUG FPA, Mark II FPA and COSMIC and worked with the British Standards Institute (BSI) and the International Standards Organisation (ISO) Work Group 12. Currently, the national representatives on ISO WG12 for both the United Kingdom and the Republic Of Ireland operate as SMS consultants.

SMS Director Tony Rollo contributes to the International Software Benchmark Standards Group and was instrumental in developing the ISBSGs Standard Benchmarking Process.

SMS Directors Grant Rule and Tony Rollo, and many of the SMS team, are frequent presenters at industry conferences such as the European SEPG, UK Software Metrics Association, SMEF, ITSMA, Software Best Practices, Process Improvement Forum, NASCOMM, IEEE, BCS and SPIN events. Tony Rollo's speaking credentials include the Chinese Process Improvement Conference.

SMS Directors

P. GRANT RULE, Managing Director
DR. ANTHONY ROLLO, Director
SUE RULE, Director of Sales and Marketing
GEOFFREY PECK, Director of Finance
DAVID MCTAGGART. Director of Operations

SMS Principal Consultants

Click the links below to view a profile of the SMS Principal Consultant team:

P. Grant RULE, Managing Director

Dr. Anthony ROLLO, Director

Peter FAGG

Roger GAMAGE

Ashley HURDEN

Francis KINSLER

Graham LAWDER

Bernard LONDEIX

Bob MARSHALL

Marie O'NEILL

Geoff PRITCHET

Jill PRITCHET

Philip REED

Chris WOODWARD

Dr. Simon WRIGHT

SMS Client Account Managers

SMS believes in partnering client organisations for the long term to deliver stable and sustainable improvements in software performance. All our clients have a dedicated client account manager who will work with you to identify needs and develop solutions.

The SMS Client Account Management team:

P. Grant RULE

Stephen ELSTON-JENKINS
Bernard LONDEIX
Philip REED
Chris WOODWARD